The New York City International Film Festival in Manhattan celebrates global storytelling and diversity. It provides a platform for filmmakers from different cultures and uses cinema to connect audiences and deepen understanding of the world.

The festival needs a visual identity that clearly represents its commitment to diversity, global unity, and cinematic excellence. The challenge is to create a modern, inclusive look using bold typography and a vibrant colour palette that feels meaningful and recognizable.

The objective is to position the restaurant as a top choice for design conscious diners and build a memorable brand that attracts diverse audiences both locally and online.

Create a unified identity that reflects global cinema and New York’s energy. Develop a logo that blends film and unity elements and use a vibrant colour palette with clear, balanced typography. Build an advertising campaign with posters, digital ads, social content, and accessible templates to keep all festival promotions cohesive and recognizable.

The solution delivers a cohesive, modern identity with a dynamic logo, bold colours, elegant typography, and consistent graphic elements. These visuals carry across posters, banners, and digital media, expressing the festival’s diversity, creativity, and vibrant spirit.