Brand Identity

  • The restaurant is a high class dining spot on Ossington Avenue East in Toronto. It celebrates diverse cultural foods and aims to be welcoming and accessible to people from many backgrounds.

  • The brand uses a modern minimalist style but needs to balance sophistication with approachability. The challenge is to create a clean, bold identity that still feels inviting and reflects high quality dining.

  • The objective is to position the restaurant as a top choice for design conscious dinners and build a memorable brand that attracts diverse audiences both locally and online.

  • The strategy is to keep all visuals consistent through simple typography, strong layouts, and clear storytelling that highlights the restaurant’s cultural and artistic focus.

  • The solution is a refined minimalist look with clean lines, sharp details, and readable type. A monochrome palette with select colours will be used across menus, signage, printed materials, and digital platforms for a cohesive experience.

Rustic Plate Restaurant

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